Today, Apple Computer Inc, had their first Apple Event in the Steve Jobs Theater on their new Spaceship campus. The event started out with a fitting tribute to a man who was an innovator not just in the field of the personal computer, but revolutionized the smart phone industry. After the tribute, we were introduced to the iPhone X, on this, the tenth anniversary year of the first iPhone release.
It was then we saw the price. $999.00. Ummm, yeah.
I want to state before going any further, that this blog article is not about bashing one ecosystem over another just for the sake of doing it. This is a critical piece about what Apple is shooting for the moon on, and what the current overall market is currently at. I suppose that Apply priced it’s latest iPhone at $999 to try and stay ahead of the psychological price of $1000 that so many in the media predicted. Still, it’s a $1000 phone, which is a first.
What You Get
So, for $1000, it better be something special right? Well, admittedly the device takes big advantage of facial recognition technology. This technology tracks facial movements extremely well, as was evidenced in the Animoji demonstration. Yes, you can select the poop smiley, and if you move your face, or talk, it will move with you. Also, this device uses facial recognition for securing your device. Look away from it, and the screen is black. Look at it, it lights up, flips the lock, and then you swipe up and you are in. Pretty snazzy!
Hardware wise, it comes with 3 GB of RAM, and a new A11 Bionic Chip, which is supposed to be the fastest out there, and a 12 MP camera. Apple decided to ditch the home button, and now has a display that is 5.8 inches and has no bezel. That means, the entire display of the phone goes from edge to edge, and it is a stunning display. The new iPhone also has the ability to charge wirelessly, with the new Airpower mat. I am not going to go into every single detail, but you get the point. Apple believes it put in a bunch of new things into it’s latest creation.
Why You Should Not Get It
This is a bold statement to make in this section, but after looking at what Apple is offering with the iPhone X, you are better off not getting it and here is the reasons why. First, when looking at the hardware system specs, Apple seems to think they are packing a lot of hardware in for the price. The reality is, you are paying a lot of money for hardware that does not come even close to some competitors out there.
For example, 3GB of RAM is the best that Apple could do on this? Take a look at the OnePlus 5 phone, where their entry level phone, which prices at $479, starts with a whopping 6GB of RAM. Want to move to the top of the line? Get the best phone they have, and you will have 8GB of RAM. Apple raves about a 12 MP camera, but the OnePlus 5 has a massive 16 MP camera. One of the things Apple boasted about getting a 50% charge in 30 minutes. With the OnePlus 5, you get an entire day’s worth of power inside of 30 minutes. Oh yes, the top of the line model of this phone will run you $539. That is $460 less than the iPhone X and you get a lot more bang for your buck.
You Sound Like A Fanboy
After reading this, you may say that I sound like a fanboy of OnePlus devices. I can tell you that I do not currently, nor have I in the past, owned any OnePlus devices. However, I used them in this article, because only OnePlus offers that much hardware in a phone, and does so for a great price. The real fanboys are those that were at this event today, clapping like seals at the idea that your face can be used on the poop emoji to text someone “hello.” Yes, this is the cutting edge of technology.
Of course, there are people that will likely point out how Apple’s iPhone X is heavily entrenched in augmented reality, and will likely push the industry on new apps that use this sort of technology. They are probably right, but to be honest, most people today are not looking for augmented reality apps. They want something that is reliable, does not suck up all their battery life, and helps them get stuff done. Right now, Pokemon Go, which was nothing more than a splash in the pan, is really the only major app that used augmented reality.
Save Your Money
If you are coming up on an upgrade on your mobile plan, and you just have to stick with the iPhone ecosystem, you do have a lot of choices. The iPhone 8, which was released today, along with the 7 and 6 models, and even the iPhone SE, are great alternatives that do not reach the stratospheric pricing levels of the iPhone X. However, if your current iPhone has been working fine, just stick with it. I would also highly recommend considering saving up money to just outright buy your iPhone on your next upgrade, rather than financing through your carrier.
What Happens From Here?
This writer personally believes that Apple has lost it’s collective mind pricing a phone at $1000. (No, I will not write $999, because I will not buy into their psychological mind games.) Most people are having a hard enough time affording a smartphone, but then to price it on the same level as a high end laptop, is silly. Apple is banking that the “fanboys”, and die hard loyalists will shell out the money on the iPhone X, and that for sure is going to happen. However, there are many alternatives out there from Samsung, HTC, and others that are more affordable, and frankly just as good from a functionality point of view. I believe that Apple is going to drive away some of it’s market share to the Android ecosystem, but only time will tell. The only thing that I found disturbing is that no longer is biometric authentication optional, but mandatory on iPhone X. While some will say this is good for preventing all sorts of theft, it could be a slippery slope in many areas of our lives.